Obscene Lyrics, Raunchy Visuals, Street Panache; Is Marlian Music Taking Over?

Naira Marley's music and lifestyle is gaining prominence amongst young people. He has managed to stay afloat the traditional moral compass with a new dimension of Afro-beats and Hip-hop. Obscenity sells and Naira Marley is surely a dealer!

Obscene Lyrics, Raunchy Visuals, Street Panache; Is Marlian Music Taking Over?

In the Street Stock Exchange Market, sex and anything that depicts or bear similitudes to it is the biggest trade.

Expectedly, 21st-century entertainment is heavy invested in this booming market. From music to movies and even sports/gaming, there are huge pointers and indicators of a growing sensationalism for sexual imagery.

This article is not entirely about sex, but Naira Marley, his Marlian Music label and of course, the strong and racy depiction of sexuality.

For someone whose breakout single had more to do with sports (Issa goal featuring Olamide & Lil Kesh), Naira Marley has conveniently and successfully spread his gospel of sexuality to the mind of many.

When he released ‘Soapy’ in 2019, tongues were left wagging at the seeming audacity of a Nigerian entertainer to surf the stormy waters of masturbation in a promotional way, he quickly capitalized on the commercial success of the track and released, PXTA and Opotoyi. These three tracks have a combined video stream of over 42 million.

Since then, Naira Marley has not retrogressed, like every religious leader, he has gone the extra mile of recruiting disciples into this Marlian Music records. The likes of Zinoleesky, Mohbad, CBlvck, Fabian Blu and recently Lyta are his signees. Together they have continued to propagate the dogma of Marlian themed music, a fusion of Afrobeats and Hip Hop.

The commercial success and wide acclaim of Marlian music is proof of the debauchery that has enveloped the society which is linkable to the raging sexual depravity in the country. One does not need to attend the Harvard Business School to understand the most important doctrine of entrepreneurial success, which is ‘identifying a need and meeting it.’

So maybe we should cut Naira Marley some slack and perceive him as a businessman transacting in an industry our hypocritical nature would not make us openly accept.

It is worthwhile to note that vulgarity did not start with Naira Marley, lewd and profane lyrics have always been the hallmark of entertainment and by extension, the Nigerian Music industry. Most of the international acts idolized today, moved up the chain by virtue of profanity and strong language.

Take it or leave it, Naira Marley and his Marlian Music invention is taking over the streets, his music style, dance steps, dressing and lifestyle is receiving increased patronage and acclaim.

The societal impact of this acculturation is, however, a topic for another day.

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